The implementation of our CRM system positions the department to support the VDACS commissioner’s priority of enhancing customer service while simultaneously improving the functionality of the agency’s web presence. The division now has the capability to centrally manage and share real-time current information about its contacts and ongoing work with their clients, multipliers, Virginia growers, specialty food companies, buyers, and other agribusinesses. Our solution allows VDACS to better serve the agribusinesses and maintain consistent communications with them regarding important leads from potential buyers (national and international), resulting in prompt response by the businesses.
In addition, our solution can receive most up to date information on each business and help identify issues that need to be addressed. The division also works extensively with a wide range of outside organizations including grower groups, commodity boards, economic developers, community-focused organizations, and state & national-level agricultural associations. A central contact database ensures that staff can stay in touch with these organizations, as needed, and improve their satisfaction levels. Staff can now search for producers and companies based on specific criteria such as product, industry segment, geographic region, exporter, etc., and to improve outreach, communicate with these groups en masse about specific events and symposiums. The final solution assists in keeping track of events, participants, and outcomes. The system also allows the agency to provide secretarial reporting, respond to requests for information, and fulfill media requests in an expeditious and effective manner.